mobilex what's next in the mobile world

Lexington, KY April 13th, 2012
4Mar/10Off

Mobile Marketing-Connecting with Consumers-Krista Neher

Mobile marketing apps can target customers in ways that print and other media never could. Mobile devices are almost always with the consumer who owns them and give a better,more focused interface by which to target and track activity. Integrating mobile into the overall marketing strategy can boost business and create buzz among mobile device users, which also migrates to other platforms. One estimate is that within two years, 40% of internet access will happen from mobile devices. Effective advertising on mobile devices is constantly changing, just as the mobile devices are. Opportunities for marketing include display ads and apps, which offer click through links and app utility. Mobile commerce is still developing and is dependent on the evolution of smartphone technology. Apps are not always for actual sales online, but also for coming up with something creative that drives brand awareness.

4Mar/100

Luke Murray explains Mobile X Columbus

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4Mar/100

Marketing Strategies for Mobile Social Media Apps – Ryan Bauer

Social Media has given rise to numerous innovative applications which link to established social networks. One example is Foursquare, a location based marketing app, which posts users location check-ins and info about locations to social networks including Twitter & Facebook. Ryan pointed out that establishments can link advertising and  promotional campaigns to these location based apps to drive traffic to their businesses. Loyalty programs and other visitor benefits can be promoted on social networks and already developed mobile marketing apps. Using coupon codes, click through rates and other measurable indicators, clients can track the penetration of their program. Opportunities exist for development of apps that create these cross-platform marketing utilities and give users real time results and business building opportunities. Contests and sweepstakes are also great ways of capturing new users and measuring consumer interest and interaction. Social media can create the interest or 'buzz' for business and then the businesses can convert interest into sales through the use of relevant mobile marketing apps.

4Mar/100

The App Store: Apps & Trends – Bob Babcock

Yes...there is an app for that. And if there isn't, just wait a few weeks. With exponential growth and currently over 160,000 apps available, the iPhone app store has a mind boggling array of apps for every imaginable service, game, resource and more. On an average day, about 800 apps come out, including books, multiple iterations of one app and new unique offerings. Its a real challenge for new developers to set themselves apart. If you can create a marketable app, there is a considerable opportunity for creating a revenue stream from its sales. Even free apps can make money through advertising networks like Ad Mob. One amusing note - as in other areas of marketing, one can never go wrong underestimating the taste and maturity of the user audience. Example: The day after Christmas, with new iPhones and iTunes gift cards in hand, people purchase iPhone apps at record pace. The most popular app downloaded on Dec. 26? Drum roll, please--iFart. 'Nuff said.

4Mar/100

Chuck and Rocky's "Chucks"

Chuck Yim and Rocky VanBrimmer sporting the "Chuck Taylors." Can you tell who's are made of leather?

 

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4Mar/100

MobileX hits Columbus

MobileX conference kicking off in Columbus with a full house of enthusiastic developers, marketers and entrepreneurs, all here to expand their knowledge in the field of mobile media and wireless technology. Keynote speaker, Charles Yim getting things going with an overview of mobile advertising & how mobile devices have become integrated into every aspect of our lives. Even in the midst of recent disasters, like the earthquake in Chile, people relied on their mobile, wireless devices for communication and information when all other networks had collapsed. Yim's company, Ad Mob, is a cross platform mobile advertising network, enabling mobile developers to integrate advertising into their applications on mobile devices, as a revenue source and a marketing tool. Amazing integration of advertising, SEO marketing, and effective advertising push for ranking and promoting mobile media apps. Inspiring and practical success story for illustrating the scope of mobile media business opportunities.