mobilex what's next in the mobile world

Cincinnati, OH March 5th, 2012

Schedule

Overall Schedule

Time
Description
8:00 - 9:00 Breakfast
9:00 - 9:50 Keynote Talk - Daniel Odio, Socialize, Appmakr - Capitalizing on the Mobile Tsunami: Trends and how to Leverage them for Success
10:00 -10:45 Breakout 1 - see below for each track's sessions
11:00 - 11:50 Breakout 2 - see below for each track's sessions
12:00 - 1:10 Lunch & Keynote - Nihal Mehta, Local Response - Checking In with Customers
1:20 - 2:00 Breakout 4 - see below for each track's sessions
2:15 - 2:55 Breakout 5 - see below for each track's sessions
3:00 - 3:40 Breakout 6 - see below for each track's sessions
3:50 - 4:30 mobileX pitch contest

Entrepreneur Track

This track will cover problems that entrepreneurs face specifically in the mobile market as well as what trends are emerging that would make sense for an investor to invest their money in, and a future entrepreneur to invest their time.

Time
Description
10:00 -10:45 Breakout 1 - Josh Pressnell, Ascendum - You Guys Are Millionaires, Right? - Keeping Your Head Above Water As An Indy Developer
11:00 - 11:50 Breakout 2 - Entrepreneur Panel - Dave Knox, Rockfish, Sameer Mungur (ZipScene), Brendan Lim, KicksendJosh Silverman, Study Egg
12:00 - 1:10 Lunch & Keynote - Nihal Mehta, Local Response - Checking In with Customers
1:20 - 2:00 Breakout 3 - Josh Silverman, Study Egg - Staying lean while going mobile
2:15 - 2:55 Breakout 4 - Brendan Lim, Kicksend - Y Combinator Experience
3:00 - 3:40 Breakout 5 - Investor Panel - Rick Coplin, TechColumbus, Rahul Bawa, CincyTech, Nihal Mehta, Local Response, John Habbert, Queen City Angels
3:50 - 4:30 mobileX pitch contest

Technical Track

For attendees with an interest in the technical details of mobile platforms, and their applications. There will be platform specific sessions as well as general sessions relevant to technical aspects of mobile development.

Time
Description
10:00 -10:45 Breakout 1 - Jeff Blankenburg, Microsoft - Windows Phone Development
11:00 - 11:50 Breakout 2 - Praveen Alavilli, eBay - Getting your feet wet with Mobile Commerce
12:00 - 1:10 Lunch & Keynote - Nihal Mehta, Local Response - Checking In with Customers
1:20 - 2:00 Breakout 3 - Sam Soffes, Synthetic Corp - iOS Development
2:15 - 2:55 Breakout 4 - Anthony Decena, Appcelerator - Cross-Platform Mobile Application Development
3:00 - 3:40 Breakout 5 - Technical Panel - Sam Soffes, Synthetic Corp, Praveen Alavilli, eBay, Anthony Decena, Appcelerator, Jeff Blankenburg, Microsoft, Nick Such, BuildingLayer
3:50 - 4:30 mobileX pitch contest

Marketing and Social Media Track

How does the ubiquity of mobile phones change the way we tell people about products and services? This track will have sessions that explore how to leverage mobile phone technology to market what you are doing. Hear from expert investors, carriers, entrepreneurs, and more.

Time
Description
10:00 -10:45 Breakout 1 - Krista Neher, Bootcampdigital - Mobile Marketing 101

11:00 - 11:50 Breakout 2 - Josh Bob, Turnstar - Novel Uses of SMS
12:00 - 1:10 Lunch & Keynote - Nihal Mehta, Local Response - Checking In with Customers
1:20 - 2:00 Breakout 3 - Daniel Odio, Socalize, Appmkr - The role of social networking within mobile and how it can be used to drive app discovery, user engagement and monetization
2:15 - 2:55 Breakout 4 - David Ip, Bluecross Blueshield, former AOL - Mobile Marketing, Demystifying the Hype
3:00 - 3:40 Breakout 5 - Marketing Panel - Daniel Odio, appmkr, Lisa Braun, Cincinnati RedsJosh Bob, Turnstar, Krista Neher, Bootcampdigital
3:50 - 4:30 mobileX pitch contest

Corporate and Enterprise Track

This track targets the needs of corporate executives and the issues associated with developing enterprise applications, developing external-facing applications, developing partnerships, and targeting acquisitions in the mobile space. Speakers include executives that have successfully developed and managed enterprise and customer-facing mobile applications. Attendees will gain an understanding of best practices in the mobile field in dealing with the specific issues faced by large and mid-sized corporations in managing mobile technology.

Time
Description
10:00 -10:45 Breakout 1 - David Ip, Bluecross Blueshield, former AOL - Mobile Marketing, Enterprise Uses
11:00 - 11:50 Breakout 2 - Eric Bishop, Rockfish - Enterprise Mobile Applications

12:00 - 1:10 Lunch & Keynote - Nihal Mehta, Local Response - Checking In with Customers
1:20 - 2:00 Breakout 3 - Chris Downie & Dave Heilmann, SparkPeople - You Just Have to Be There

2:15 - 2:55 Breakout 4 - Robb Moretti, Verizon - Go Mobile or Go Home

3:00 - 3:40 Breakout 5 - Enterprise Panel - David Ip, Bluecross Blueshield, former AOL, Eric Bishop, Rockfish, Robb Moretti, Verizon, Ben Love, Vantiv
3:50 - 4:30 mobileX pitch contest

Workshop

For eager developers wanting to get their hands dirty with iOS development. This track will teach you the basics (as well as some advanced tips/tricks) in developing Android apps. Please bring your own computer.

Time
Description
10:00 - 12:00 Christopher Rider, NKUEric Rolf, NKU - Learn to program your first iOS app
12:00 - 1:10 Lunch & Keynote - Nihal Mehta, Local Response - Checking In with Customers
1:20 - 3:40 Get help from experts on development, marketing, and launch
3:50 - 4:30 mobileX pitch contest