mobilex what's next in the mobile world

Cincinnati, OH March 5th, 2012


Nihal Mehta


Age: 34

Location: New York City

Biggest Mobile Accomplishment: With over 12 years experience in innovating marketing technologies through several successful startups to date, Nihal Mehta, is a noted expert in the emerging adoption of mobile technologies for media properties and consumer brands. Named a top 10 NYC 'game changer' in the 2010 New York Enterprise Report, one of twenty RCR Wireless News 'mobile movers and shakers' in 2008, a BusinessWeek 'M-Commerce Baron' in 2006 and named one of AdAge's 'top 20 marketers in their 20s' in 2005. Nihal founded ipsh!, one of the first full-service mobile marketing agencies in 2001, which he sold to Omnicom (NYSE: OMC) in 2005. Nihal is also a Founding General Partner at the world's first venture fund focused on mobile startups, ENIAC ventures.

Topic: Checking In with Customers

About Me: With over 12 years experience in innovating marketing technologies through several successful startups to date, Nihal Mehta, is a noted expert in the emerging adoption of mobile technologies for media properties and consumer brands. Named a top 10 NYC 'game changer' in the 2010 New York Enterprise Report, one of twenty RCR Wireless News 'mobile movers and shakers' in 2008, a BusinessWeek 'M-Commerce Baron' in 2006 and named one of AdAge's 'top 20 marketers in their 20s' in 2005, Nihal is currently CEO and co-founder of LocalResponse, Inc. which helps marketers respond to "check-ins". Prior to LocalResponse, (which pivoted from buzzd, a leading real-time city guide), Nihal founded ipsh!, one of the first full-service mobile marketing agencies in 2001, which he sold to Omnicom (NYSE: OMC) in 2005. Nihal is also a Founding General Partner at the world's first venture fund focused on mobile startups, ENIAC ventures; a Founding Partner of the India Internet Group which incubates and invests in Indian startups; and is an active angel investor including investments/advisories in Admob (sold to Google), Greystripe (sold to Valueclick), Movoxx (sold to Adenyo). Nihal graduated from the University of Pennsylvania with a BA in Philosophy and a BSE in Computer Science.

Twitter: @nihalmehta

Daniel Odio

Socialize, Inc., creator of Appmakr

Age: 36

Location: San Francisco, CA

Biggest Mobile Accomplishment: Bootstrapped a 35 person mobile consulting company called PointAbout (since sold) which created apps for Disney, Newsweek, Huffington Post, and many others. Created, the largest Do It Yourself app creation platform for non-developers, responsible for making over 1% of all mobile apps. Now working to make apps social, with Socialize. Topic: Capitalizing on the Tsunami: Trends to Leverage for Success

About Me: Daniel R. Odio is CEO and co-founder of Socialize, Inc (previously PointAbout, Inc.). Socialize is a cloud-based, turn-key social service distributed through APIs and SDKs with a focus on mobile integration. There are massive communities of users hiding inside each mobile app. Socialize is the first platform to leverage each app’s interest-graph, “turning on the lights” and letting passionate users rally around the app’s core content. Daniel has been featured on CNN, CNBC, TLC, Forbes, BBC and many other publications for his innovative use of technology in industries ranging from real estate to computer servers and mobile phones.


Twitter: @drodio

Praveen Alavilli

eBay, X.Commerce.

Age: 33

Location: San Francisco, CA

Biggest Mobile Accomplishment: As the Mobile Developer Evangelist at PayPalX Developer Network, I play with a lot of web and mobile technologies related to Online Identity, and Payments, helping developers monetize their apps with PayPal in-app payment apis and libraries on both Android and iOS platforms.

Topic: Getting your feet wet with Mobile Commerce

About Me: Praveen runs the developer evangelism team for the PayPal X Developer Network ( that helps developers convert their cool new ideas into successful applications and services using the PayPal's Global Payments Platform.


Twitter: @ppalavilli

David Ip

BlueCross and BlueShield Former AOL Mobile

Age: 31

Location: Chicago, IL

Biggest Mobile Accomplishment: Created and implementing complete mobile strategy for Blue Cross and Blue Shield activating tactics such as native apps, mobile web apps, SMS, 2D Barcodes and integrated advertising. Executed NFL Superbowl Text-to-Vote campaigns for Sprint and the NFL. Helped create and execute the inaugural Mobile University Conference and founding member of the Heartland Mobile Council in Chicago.

Topic: Mobile Marketing for the Enterprise & Mobile Marketing, Demystifying the Hype

About Me: A mobile marketing and advertising veteran across the entire sales, strategy & implementation cycle. Prior to BlueCross and BlueShield of Illinois, David was an account director for AOL Mobile Advertising, a mobile marketing evangelist at Arc Worldwide (Leo Burnett) and an account manager at Vibes Media. David was also a founding member of the Heartland Mobile Council & the Mobile University Conference, a member of MoMo Chicago, Chicago Interactive Marketing Association and the Mobile Marketing Association.


Twitter: @davidshuip

Robb Moretti

Verizon Wireless

Age: 47

Location: Cleveland, OH

Biggest Mobile Accomplishment: Thriving for 16 years in the wireless business and finally getting my wife to use both a smartphone and tablet. I have won the President’s Cabinet award at Verizon Wireless (top 1% percent of sales nationally) and have been recognized seven times as part of Winner’s Circle.

Topic: Going Mobile is a Must: How Leading Enterprises Succeed with Wireless

About Me: I’m a wireless industry veteran with more than 16 years of carrier experience with Verizon Wireless and its legacy companies, AirTouch and Cellular One. Formerly a leader of Verizon Wireless business and government sales teams, I now serve as Director of Data Solutions for Ohio, Pennsylvania and West Virginia (plus parts of Northern Kentucky). My true job responsibilities are to be a distillery and evangelist: I distill the complex topic of wireless technology into simple and clear messages for the Verizon Wireless sales teams, and evangelize the value of our solutions and network to anyone who will listen. Prior to my wireless career, I ran a start-up manufacturing business that started as an idea during an MBA capstone course. And I’m a University of Akron alum. (Go Zips!)


Jeff Blankenburg


Age: 35

Location: Westerville, OH

Biggest Mobile Accomplishment: I've written two books on mobile development, and 16 apps, and yet, I hope my biggest mobile accomplishment is yet to come.

Topic: Windows Phone Development

About Me: Ultra passionate. That’s how Jeff Blankenburg describes his relationship with technology. Over the past 10 years, Jeff has enthusiastically applied his technical expertise to build industry-changing websites and marketing efforts for mega brands including Victoria’s Secret, Abercrombie & Fitch, Ford Motor Company, Sony, and several pharmaceutical companies. He’s especially proficient in user interface design, web standards and mobile application development. In addition to his developer evangelist role for Microsoft, Jeff contributed to the O’Reilly title Windows Developer Power Tools on the subject of code validation services, and is the author of Migrating to Windows Phone. He also serves as an organizer for the CodeMash and Stir Trek conferences. On the academic front, Jeff holds a Bachelor of Science degree in Psychology from Ohio’s Bowling Green State University.


Twitter: @jeffblankenburg

Brendan Lim


Age: 27

Location: Mountain View, CA

Biggest Mobile Accomplishment: - Writing a new iOS book for Manning - Created Kicksend for iPhone, one of the first apps that enables true file sharing on the iPhone - Built Mashable apps for iPad and Android which has been downloaded by more than a hundred thousand people - Created one of the first augmented reality iPhone apps

Topic: Kicksend's Y Combinator Experience

About Me: Brendan is a co-founder of Kicksend, a Y Combinator Alumnus (YC S11), Author of MacRuby in Action and an upcoming iOS book from Manning, and a former Partner and Director of Mobile Development at Intridea.


Twitter: @brendanlim

Anthony Decena

Appcelerator, Inc.

Age: 30

Location: Las Vegas, NV

Biggest Mobile Accomplishment: Going from beta tester, to developer, to Titan, to Platform Evangelist at Appcelerator, Inc. using the Titanium Platform.

Topic: Cross-Platform Mobile Application Development

About Me: I am Principal and Lead Developer at Mindelusions, Inc. and a Platform Evangelist at Appcelerator, Inc. I help the Titanium community of developers from around the world with their Titanium related projects and development. This includes anything from core Javascript fundamentals to platform specific development as it relates to the Titanium platform.


Twitter: @mindelusions

Josh Pressnell

Ascendum Solutions

Age: 31

Location: Centerville, OH

Biggest Mobile Accomplishment: Sole developer of iPhone app, featured by Apple on front page of iTunes for 2 weeks. Also developed iBookshelf, consistently in top 100 apps in the iTunes Books category, ranked as high as 6th, and eNotify, ranked top 200 in the Productivity category.

Topic: You Guys Are Millionaires, Right? - Keeping Your Head Above Water As An Indy Developer

About Me: Josh is a leading expert in software engineering and mobile development, particularly in the Apple and Android markets, with a wide range of experience including work in open source projects, multi-sensor data fusion, signals intelligence, common sensor standards development, and end-user systems. Josh previously supported the Joint Program Executive Office for Chemical and Biological defense, first as the Software Support Activity Technical Director and then as the JPEO-CBD Enterprise Team Lead. He authored the JPEO-CBD net-centric software guidelines and has been published in the Chem-Bio Defense Quarterly 5 times. He was also the Lead Engineer in the development of the Common CBRN Sensor Interface, which is the communications standard now mandated by the Department of Defense for all Chemical and Biological sensors or systems which integrate those sensors. Josh has supported the Open Source community during his career, as well, making contributions to the OpenSSL, Firefox, Remail, and libetpan projects. He supported the adoption of Firefox within secured Navy systems by developing a patch system that locked down the browser and removed standard features of the application to support shipboard web-based training systems and he provided bug fixes and error correction within the OpenSSL project. He is currently developing extensions to the Objective C MailCore IMAP email library included with Google’s Remail project. Josh is currently the Lead Mobile Developer with Ascendum solutions, and has published 28 apps on the app store under his own name, many of which are in the top 100 charts in their categories. He developed the iPhone and Android apps, which were prominently featured by Apple post-release. He continues to support the Dayton and Cincinnati region and is currently helping Ascendum’s customers gain visibility and traction in the mobile market.

Twitter: @Verietas

Josh Bob


Age: 31

Location: Boston, MA

Biggest Mobile Accomplishment: Founder of

Topic: Novel uses for SMS

About Me: Josh founded and serves as the president of Textaurant Corporation, a technology start-up that is changing the way people wait. He has experience in marketing, business development, and sales management, as well as a diverse background that includes hospitality, technology, and sports management. A 2008 MBA graduate from Babson College, Josh's passion lies in connecting people with each other and with businesses through technology. He has also served as the Northeast Regional Manager of the World Adult Kickball Association.


Twitter: @JoshSamBob

Lisa Braun

Cincinnati Reds

Location: Cincinnati, OH

Topic: Mobile Marketing Panel

About Me: Lisa is a Director of Digital Marketing and Consumer Clubs. She leads the Reds in the innovation of emerging and evolving landscape of digital marketing, as well as oversees the creation and management of affinity groups. Her diverse background in media and entertainment includes serving as Vice President of Music Marketing & Promotion for MTV, as well as New Media Director for Clear Channel Cincinnati. Lisa has experience in radio programming and on-air with several stations in Ohio and Indiana. She has been inducted into the Matthew 25: Ministries Humanitarian Hall of Fame and named one of Billboard Magazine’s Most Powerful People in Hard Rock. Lisa is a graduate of Bowling Green State University and the President of their Media Alumni group.

Twitter: @lisabraun

Josh Silverman


Age: 27

Location: Boston, MA

Biggest Mobile Accomplishment: We designed our engineering and deployment processes around staying lean while supporting Android, iOS and web. To do this we turned our web backend into an API to serve two mobile frontends and a web frontend. Using Titanium we also were able to deploy apps for both Android and iOS from one codebase. The result was that a small engineering team of 2 was able to iterate quickly across three frontends without any duplicated code.

Topic: Staying lean while going mobile

About Me: I'm passionate about education and technology. I began coding tools to become a more effective student when I was in high school and college. After college I became a teacher and continued to develop and prototype learning tools for my students. I believe students should be able to effectively and efficiently learn without struggling to manage when and what to study. My goal is to help students answer the questions: What should I learn next? What should I review? What information is it important that I remember?


Twitter: @joshsilverman

Sam Soffes

Synthetic Corp, formerly with Scribd, Inc

Age: 21

Location: San Francisco, CA

Biggest Mobile Accomplishment: Created iPhone application used by more than 5 million people worldwide

Topic: iOS development

About Me: I am a software engineer, musician, and burger enthusiast.


Twitter: @samsoffes

Krista Neher

Boot Camp Digital

Location: Cincinnati, OH

Biggest Mobile Accomplishment: Teaching my Dad how to use text messaging.

Topic: Mobile Marketing 101, Integrating Mobile into your marketing, Exciting ways businesses are using mobile

About Me: Krista Neher is the CEO of Boot Camp Digital, a social media consulting and training organization. Krista has trained thousands of people in digital marketing, is the author of the best-selling Social Media Field Guide, an international speaker and the Managing Director of the Institute for Social Media at Cincinnati State. She has over 10 years of experience in marketing and over 5 years in social media. Krista spent 5+ years working at Procter & Gamble where she gained a deep understanding of marketing and went on to work with P&G on their first social media program – a model which is now being replicated throughout the company. A true social media pioneer, Krista launched one of the first ever corporate campaigns on Twitter and saw early success in corporate blogging. Krista is an internationally recognized speaker and leading authority on digital marketing and has presented at industry leading conferences including: Search Engine Strategies, PubCon (Webmaster World), The American Marketing Association, The Ad Club, BlogHer, Blog Indiana, SXSW and many others.


Twitter: @kristaneher

Dave Knox


Age: 31

Location: Cincinatti, OH

Topic: Startups, Brand Marketing

About Me: Dave Knox is Chief Marketing Officer for Rockfish, one of the fastest growing digital agencies in the country. Prior to Rockfish, Knox was a seven year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge’s Digital A-List. As Brand Manager for Global Branded Entertainment, Dave led the strategy for new business models in venture investment, digital media and original content. Previously, Dave served as P&G’s Corporate Marketing Brand Manager for Digital Business Strategy, responsible for driving digital innovation and capability across P&G's 300+ brands worldwide. Author of the industry leading blog,, Dave was named to the iMedia 25 Class of 2010, by Cincinnati Magazine as a “Next Power Broker” and by The Internationalist as a “2011 Agency Innovator.” Dave speaks frequently on brand and digital marketing, including appearances at Mashable Connect, SXSW, TEDxCincy, American Express Innovation Summit, and the Web 2.0 Summit Dave is active in the entrepreneurial community, serving as a Board Observer / Advisor to multiple venture-backed companies. He is a Managing Partner in the VC firm Brand Ventures, serves on the Board of VCU Brandcenter in Richmond, VA, and is the co-founder of The Brandery – one of the top 10 startup accelerators in the country.


Twitter: @daveknox

Chris Downie


Age: 42

Location: Silicon Valley, CA

Biggest Mobile Accomplishment: SparkPeople mobile apps

Topic: You Just Have to Be There

About Me: Chris Downie, SparkPeople Founder/CEO and author of the New York Times Best Selling book, The Spark, is an entrepreneurial success story who is now giving back by “sparking” millions of people to reach their goals.


Twitter: @sparkpeople

Dave Heilmann


Location: Cincinnati, OH

Topic: You Just Have to Be There

About Me: Dave Heilmann is the Chief Operating Officer of, the internet’s biggest diet and fitness site, headquartered in Cincinnati. Dave has been with SparkPeople since its founding in 2001 and enjoys helping lead SparkPeople as a 35-person company, plus helping the millions of SparkPeople members reach their goals. Prior to SparkPeople Dave worked for eBay in product development and in GE Capital’s management training program. Dave holds a Bachelor of Business degree from UC and a MBA from Xavier.

Sameer Mungur


Age: 36

Location: Cincinatti, OH

Biggest Mobile Accomplishment: Sameer founded Zipscene, which is a leader in providing digital marketing services to restaurants. In less than a year, Sameer created a platform that develops and hosts the mobile sites of more than 50 restaurant chains including nationwide companies like Bob Evan's, McAlister's Deli, Bruegger's, and Marco's Pizza.

Topic: Integrated Digital Marketing, Mobile trends in consumer behavior

About Me: Sameer is the Founder and CEO of Zipscene which is a digital marketing platform for restaurants. Zipscene provides tools to allow brands to quickly and effectively deploy their marketing across a variety of channels including mobile, desktop, tablet, and Facebook. The company now has more than 20 employees in Cincinnati supporting the more than 50 restaurant chains it counts among its customers including nationwide brands like Bob Evan's, McAlister's Deli, Bruegger's, and Marco's Pizza. Prior to Zipscene, Sameer worked in product management at Procter & Gamble where he created strategic partnerships and oversaw the go-to-market strategy for several products. His combined experience in product development and technology have proven to be instrumental in the success of Zipscene.

Eric Bishop


Age: 42

Location: Cincinnati

Biggest Mobile Accomplishment: Rockfish has developed a number of mobile apps for Walmart, Sam's Club, Lowe's Home Improvement, PF Chang's, Scripps Media and many others.

Topic: Enterprise Mobile Applications

About Me: Eric brings with him a wealth of executive IT and Business leadership gained from over 20 years of experience in Global Information Technology, Business Services and Enterprise Program Management experience in the consumer products industry. Prior to Rockfish, Eric served as Innovation Diamond Leader at Procter & Gamble, Executive IT & Program Management Consultant at Pepsi Co., and Director of Information Services and Transition Program Manager for JM Smucker Company and Folger’s Coffee Company. Currently VP and GM of the Enterprise Solutions, Eric serves as the expert in the application of digital and social media to connect employees to each other and the outside world, making businesses more responsive, agile and efficient. Eric holds a bachelor degree in Computer Science and a MBA in Marketing, both from the University of Cincinnati.


Twitter: @bishopet

Rick Coplin


Age: 48 years young

Location: Columbus, OH

Topic: Investor Panel

Biggest Mobile Accomplishment: Played key roles in Armada Group ( and the development and use of its iLincs product, one of the first visually-based mobile applications for law enforcement. The company was sold in late 2007. At TechColumbus, Rick has assisted a variety of entrepreneurs in the mobile space to refine concepts, products and business models and has helped to attract and apply early stage, Pre-Seed and Angel funding for several companies.

About Me: Rick is Venture Acceleration Director for TechColumbus. A six year veteran of a mobile startup, Rick now works with entrepreneurs and emerging companies on business formation, commercialization strategies, capital planning and capital acquisition. In addition, Rick collaborates with leaders in several Central Ohio communities on economic development, business attraction & retention and entrepreneurial initiatives. He has a lead role in the Dublin Entrepreneurial Center ( which currently houses over 50 companies. He is also involved with several other community-based entrepreneurial centers and initiatives in the 15 county Central Ohio region. Rick previously was Technology Program Director at Bank One for three years overseeing technology acquisition, development and implementation. Prior to that, he was with Ernst & Young and KPMG Peat Marwick over 8 years. At E&Y, he focused on emerging, entrepreneurial and high growth companies, providing consulting expertise in technology transition, software design, selection & implementation, and business process reengineering. While at KPMG, Rick focused on technology implementation in manufacturing.


Twitter: @RickCoplin

Ben Love


Location: Cincinatti, OH

Topic: Enterprise Panel

About Me: Over the past fourteen years Ben has acquired a powerful mix of engineering, product management, marketing and financial expertise in the payment industry, working on three continents and in over thirty countries. His wide range of experiences include rolling out the first ever wireless EMV products into Northern European markets to coordinating international product and development teams to deliver enterprise solutions to complex business and payment problems in the US and Canada, as well as the introduction of centralized application POS technologies into North America. Ben continues to drive new technologies, forward thinking and change in the world of secure payment.

Christopher Rider

Northern Kentucky University

Age: 40

Location: Highland Heights, KY

Biggest Mobile Accomplishment: Leading the team that produced the original versions of the Fire Department app for San Ramon Valley Fire District in California. The app uses mobile technology to save lives. The app has led to the creation of the PulsePoint Foundation - this will bring the technology to fire departments across the United States.

Topic: Intro to iOS Programming

About Me: Chris is a Senior Technical Architect for the Center for Applied Informatics at Northern Kentucky University’s College of Informatics. In this role, Chris is focusing on mobile technology research. Chris is developing software solutions on platforms such as the Apple iPhone, Google Android, RIM Blackberry, and Microsoft Windows Mobile devices. The research will assist regional businesses with technology needs, while giving Informatics students opportunities to apply classroom taught skills to real world scenarios. Chris joined NKU in September of 2008. Prior to joining NKU, he was a Principal Software Engineer at Computer Associates where he developed systems management software for UNIX and Windows platforms. He graduated from NKU with a Bachelor of Science in Computer Science and a minor in Mathematics. He graduated from Cincinnati State with an Associate of Applied Science in Computer Engineering.

Eric Rolf

Northern Kentucky University

Age: 24

Location: Highland Heights, KY

Biggest Mobile Accomplishment: Nationally covered Fire Department mobile application. The application was a first of its kind in San Ramon Vally California. It is used with the San Ramon Vally Fire Protection District to offer life saving technology and allow faster response time from the community.

Topic: Intro to iOS Programming

About Me: Graduated from Northern Kentucky University, Bachelors in Computer Information Technology and a Minor in Computer Science. Currently working a Masters Degree in Computer Information Technology with emphasis in Project Management.


Twitter: @xrolfex

Rahul Bawa


Age: 44

Location: Cincinatti, OH

Topic: Investor Panel

About Me: Rahul Bawa is Director of Digital and Software Investments at CincyTech. He evaluates investment opportunities, advises startup companies and helps them with their business and technology growth strategies. Bawa joined CincyTech in June 2011 with more than 24 years of information technology experience in a variety of leadership positions. Most recently he was Chief Information Officer for Axcess Financial Services from 2004-2011. He led a team there that developed innovative technology solutions including a new point-of-sale system to support the aggressive growth of various business units in the U.S. and UK, providing short-term lending and check-cashing solutions. Prior to joining Axcess Financial, he was vice president of eBusiness for Fifth Third Bank, where he transformed Fifth Third’s eBusiness solutions, including the implementation of a new consumer Internet Banking solution, a new B2B eBusiness portal, new retail branch and call center transaction systems and a new Intranet. Bawa also spent seven years at IBM working on the U.S. air traffic control system, four years at United Airlines, where he launched the original version of, and three years at Xpedior Inc (a Chicago-based eBusiness consulting organization) where he grew annual revenue from $4M to $70M.

Twitter: @rahul_bawa

Bob Gilbreath


Age: 40

Location: Cincinatti, OH

Biggest Mobile Accomplishment: Advised some of the largest companies in the world on mobile marketing strategy, including P&G, Coca-Cola, Samsung, Kraft, Walgreens and Red Bull.

Topic: Mobile Marketing Panel

About Me: Bob is an Entrepreneur in Residence at CincyTech, a public-private partnership whose mission is to invest in high-growth startup technology companies in Southwest Ohio. He is also the founder of MVC, a new research service aimed at guiding startup strategy. Bob is the author of "The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning" (McGraw-Hill, 2009). He previously was Chief Strategy Officer of Possible Worldwide and a brand manager at Procter & Gamble.


Twitter: @mktgwithmeaning