mobilex what's next in the mobile world

Lexington, KY
April 15, 2011

MobileX 2011

By Jessica Powers


After several successful MobileX events, Awesome Inc is pleased to host the sixth MobileX conference in Lexington. MobileX is a one-day conference where attendees will engage with a multitude of prominent presenters, examine mobile solutions and learn technical concepts in mobile and related industries. Current and potential entrepreneurs, investors, developers, industry professionals and other mobile followers are invited to attend.

MobileX will begin after breakfast with an opening keynote presentation followed by multi-track sessions. A few examples of the specific breakout sessions are: Android beginners, mobile marketing, social media and advanced technical tracks.

One of the most compelling parts of MobileX is the start up pitch contest. This is an exceptional chance for contestants to concisely advocate any start-up idea or business they may have created related to the mobile sector.

Competitors are allotted five minutes to pitch their idea to a panel of judges. Afterwards, a three-minute session of Q&A is held with the judges and if time allows, with the audience. Those competing are allowed to use slides or present a demo, but it is not deemed necessary. The judging panel will offer feedback and then the audience will vote via their mobile devices. A combination of judges and audience vote will determine the winner.

The winner will receive a 500 USD prize in PayPal cash. The competition is beneficial to all whom compete because of the constructive feedback and networking opportunities available through the experts convened at MobileX.


The mobile market is skyrocketing at momentous speed. Demand for smart devices such as the Android, iPhone and Blackberry reflect a thriving market. Developers have collectively been able to cash in on this new software delivery platform to the tune of several billion dollars in sales. At the last Apple keynote event on March 2, Steve Jobs announced a payout of two billion dollars to developers for apps sold through the iTunes app store. RIM Blackberry and Google Android devices are used by millions, as well, providing competition and an innovative pace mobile users are enjoying.

MobileX seeks to present information that will enhance overall understanding of the mobile industry. The conference will thoroughly aid in this endeavor by exploring the changes within the mobile industry itself. MobileX will also address the industries that the changes may affect directly.


MobileX will feature speakers from San Francisco, Boston, NYC, Chicago and Seattle. Among the talented queue of speakers you will hear are Lai Lau of AT&T, Brian Wong of, Nihal Mehta of buzzd, Sam Soffes of Scribd, and Praveen Alavilli from PayPalX, plus leaders in mobile marketing, social media, and entrepreneurship. Topics that will be discussed include: how to make money in the mobile arena with special emphasis on apps, advertising, SMS and video. Attending MobileX will give your company invaluable insight on trends in the mobile market as well as upcoming opportunities. Information will be presented on how to integrate mobile technology into a business or launch an application. Developmental tools will also be addressed for platforms such as the iPhone, Android, and Blackberry.

Those interested in attending may register here.
Companies or Speakers interested in presenting may apply here.
Those interested in applying to compete in the start up pitch contest may apply here.


Awesome Inc.
348 East Main St.

Lexington, KY 40507

Friday, April 15, 2011
9:00 a.m. - 5:30 p.m.

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