mobilex what's next in the mobile world

Lexington, KY
April 15, 2011

Schedule

Overall Schedule

Time
Description
9:00 - 10:00 Breakfast
10:00 - 10:50 Keynote Talk - Brian Wong, Kiip.me - Mobile Entrepreneurship
11:00 -11:40 Breakout 1 - see below for each track's sessions
11:50 - 12:30 Breakout 2 - see below for each track's sessions
12:40 - 1:10 Breakout 3 - see below for each track's sessions
1:20 - 2:30 Lunch
2:30 - 3:10 Breakout 4 - see below for each track's sessions
3:20 - 3:50 Breakout 5 - see below for each track's sessions
4:00 - 4:30 Breakout 6 - see below for each track's sessions
4:30 - 5:30 mobileX pitch contest

Entrepreneurs/Enthusiast Track

This track will cover problems that entrepreneurs face specifically in the mobile market as well as what trends are emerging that would make sense for an investor to invest their money in, and a future entrepreneur to invest their time.

Time
Description
11:00 -11:40 Breakout 1 - Josh Bob, Textaurant.com - Novel uses for SMSĀ 
11:50 - 12:30 Breakout 2 - Entrepreneur Panel - Christine Huskisson, UofK Dept of Art, Sam Soffes, Scribd, Josh Bob, Textaurant.com
12:40 - 1:10 Breakout 3 - Sam Soffes, Scribd - Native Apps Aren't Going Anywhere
1:20 - 2:30 Lunch
2:30 - 3:10 Breakout 4 - James Burns, Mobiltopia - B2B strategy in mobile applications
3:20 - 3:50 Breakout 5 - Madison Hamman, Mavizon Technologies - Growth of a Mobile Startup
4:00 - 4:30 Breakout 6 - Mobile Investor Panel - Rick Coplin, TechColumbus, Wright Steenrod, Chrysalis Ventures, Dov Rosenberg, Allos Ventures, Nihal Mehta, buzzd

Android Beginner Workshop

For eager developers wanting to get their hands dirty with Android development. This track will teach you the basics (as well as some advanced tips/tricks in developing Android apps. Please bring your own computer.

Time
Description
11:00 - 1:10 Uki Lucas, ChicagoAndroid.com - Android Beginner Workshop
1:20 - 2:30 Lunch
2:30 - 4:30 Uki Lucas, ChicagoAndroid.com - Android Beginner Workshop

Technical Track

For attendees with an interest in the technical details of mobile platforms, and their applications. There will be platform specific sessions as well as general sessions relevant to technical aspects of mobile development.

Time
Description
11:00 - 11:40 Breakout 1 - Karim Varela, AT&T Developer Support - Tablets, Cross-Platform
11:50 - 12:30 Breakout 2 - William Steel, Microsoft - Windows Phone 7
12:40 - 1:10 Breakout 3 - Chris Judd, Judd Solutions - Introduction to Mapkit
1:20 - 2:30 Lunch
2:30 - 3:10 Breakout 4 - Praveen Alavilli, Paypal - Mobile In-App Payments on Android Platform
3:20 - 3:50 Breakout 5 - Sam Soffes, Scribd - Testing in iOS
4:00 - 4:30 Breakout 6 - Technical Panel - Karim Varela, AT&T Developer Support, Sam Soffes, Scribd, William Steele, Microsoft, Praveen Alavilli, Paypal, Chris Judd, Judd Solutions

Marketing and Social Media Track

How does the ubiquity of mobile phones change the way we tell people about products and services? This track will have sessions that explore how to leverage mobile phone technology to market what you are doing. Hear from expert investors, carriers, entrepreneurs, and more.

Time
Description
11:00 - 11:40 Breakout 1 - Krista Neher, Mobile Boot Camp - Mobile Marketing 101
11:50 - 12:30 Breakout 2 - Lai Lau, AT&T - Platform Landscape for Mobile Application Development
12:40 - 1:10 Breakout 3 - Robert Babcock, The AppCast - App Store Trends
1:20 - 2:30 Lunch
2:30 - 3:10 Breakout 4 - Nihal Mehta, buzzd, Future of Mobile Advertising
3:20 - 3:50 Breakout 5 - Brian Wong, Kiip.me - In-Game Advertising
4:00 - 4:30 Breakout 6 - Mobile Marketing Panel - Krista Neher, Mobile Boot Camp, Robert Babcock, The AppCast, Lai Lau, AT&T