mobilex what's next in the mobile world

Lexington, KY April 13th, 2012

Schedule

Overall Schedule

Time
Description
9:00 - 10:00 Breakfast
10:00 - 10:50 Keynote Talk - Sean Shadmand - "The Loop" - How you're losing customers
11:00 -11:40 Breakout 1 - see below for each track's sessions
11:50 - 12:30 Breakout 2 - see below for each track's sessions
12:40 - 1:10 Breakout 3 - see below for each track's sessions
1:20 - 2:20 Lunch
2:30 - 3:10 Breakout 4 - see below for each track's sessions
3:20 - 3:50 Breakout 5 - see below for each track's sessions
4:00 - 4:30 Breakout 6 - see below for each track's sessions
4:40 - 5:30 mobileX pitch contest

Entrepreneur Track

This track will cover problems that entrepreneurs face specifically in the mobile market as well as what trends are emerging that would make sense for an investor to invest their money in, and a future entrepreneur to invest their time.

Time
Description
11:00 -11:40 Breakout 1 - Anthony Hand - Opportunities for Mobile Innovation: A Designer's Perspective
11:50 - 12:30 Breakout 2 - Kerry Carter - Intersection of Sports and Technology, Mobile Trends for One Person Brands
12:40 - 1:10 Breakout 3 - Entrepreneur Panel - Brendan Lim, Kicksend | Josh Silverman, StudyEgg | Kerry Carter, Viva Vision | Tony Pham, Life360
1:20 - 2:20 Lunch
2:30 - 3:10 Breakout 4 - Brendan Lim, Kicksend - Kicksend's Y Combinator Experience
3:20 - 3:50 Breakout 5 - Investor Panel - Rick Coplin, TechColumbus | Bill Cunningham, GCVA | Bob Saunders, Saunders Murdock & Assoc.
4:00 - 4:30 Breakout 6 - Josh Silverman - Staying lean while going mobile
4:40 - 5:30 mobileX pitch contest

Technical Track

For attendees with an interest in the technical details of mobile platforms, and their applications. There will be platform specific sessions as well as general sessions relevant to technical aspects of mobile development.

Time
Description
11:00 -11:40 Breakout 1 - Anthony Decena - Cross-Platform Mobile Application Development
11:50 - 12:30 Breakout 2 - Saranyan Vigraham - Getting your feet wet with Mobile Commerce
12:40 - 1:10 Breakout 3 - Karim Varela - Android 4
1:20 - 2:20 Lunch
2:30 - 3:10 Breakout 4 - Jeff Blankenburg - Windows Phone Development
3:20 - 3:50 Breakout 5 - Jeff Clark - AT&T API Platform
4:00 - 4:30 Breakout 6 - Technical Panel - Saranyan Vigraham, PayPal | Jeff Clark, AT&T | Anthony Decena, Appcelerator | Jeff Blankenburg, Microsoft
4:40 - 5:30 mobileX pitch contest

Marketing and Social Media Track

How does the ubiquity of mobile phones change the way we tell people about products and services? This track will have sessions that explore how to leverage mobile phone technology to market what you are doing. Hear from expert investors, carriers, entrepreneurs, and more.

Time
Description
11:00 -11:40 Breakout 1 - Tony Pham - Standing Apart from the Crowd and Connecting with Customers Who Care
11:50 - 12:30 Breakout 2 - David Ip - Mobile Marketing, Demystifying the Hype
12:40 - 1:10 Breakout 3 - Randy Stigall - Making an NFC Connection to your Consumer
1:20 - 2:20 Lunch
2:30 - 3:10 Breakout 4 - Matthew Snyder - Mobile First in a Multi-Screen World; Responsive Web Design and Advertising
3:20 - 3:50 Breakout 5 - Sean Shadmand - Neo Ads: In place, acheveivement based, geofenced and banners - Oh My!
4:00 - 4:30 Breakout 6 - Marketing Panel - David Ip, Bluecross and Blueshield | Matthew Snyder, ADObjects, Inc | Randy Stigall, Smartrac RFID
4:40 - 5:30 mobileX pitch contest

Workshop

For eager developers wanting to get their hands dirty with iOS or Windows Phone development. This track will teach you the basics (as well as some advanced tips/tricks) in developing apps. Please bring your own computer.

Time
Description
11:00 - 1:10 Workshop 1: Intro to Windows Phone Development - Jeff Blankenburg
1:20 - 2:20 Lunch
2:30 - 4:30 Workshop 2: Intro to iOS Development, Learn to program your first iOS app - Christopher Rider, NKU & Eric Rolf, NKU
4:40 - 5:30 mobileX pitch contest